Cookie Policy
Last updated: December 2024
1. Introduction
This Cookie Policy explains how Ride Helix Limited ("we," "our," or "us") uses cookies and similar technologies on our website ride-helix.com. This policy should be read in conjunction with our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
3. Types of Cookies We Use
3.1 Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled. They enable core functionality such as:
- Security and authentication
- Session management
- Cookie consent preferences
- Basic website functionality
Legal Basis: Legitimate interest (essential for website operation)
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use them to:
- Analyze website traffic and user behavior
- Measure website performance
- Identify popular content and pages
- Improve user experience
Legal Basis: Consent (you can opt-out through our cookie banner)
3.3 Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements and measure campaign effectiveness. They help us:
- Show personalized advertisements
- Measure advertising campaign performance
- Prevent showing the same ad repeatedly
- Track conversion rates
Legal Basis: Consent (you can opt-out through our cookie banner)
4. Specific Cookies We Use
4.1 First-Party Cookies
| Cookie Name |
Purpose |
Duration |
Category |
| rh_cookie_consent |
Stores your cookie preferences |
1 year |
Necessary |
| rh_session |
Maintains your session state |
Session |
Necessary |
| rh_analytics |
Tracks website usage statistics |
2 years |
Analytics |
4.2 Third-Party Cookies
We may use third-party services that set their own cookies:
- Google Analytics: For website analytics and performance measurement
- Social Media Platforms: For social sharing functionality
- Marketing Platforms: For advertising and remarketing campaigns
5. How Long Do Cookies Last?
5.1 Session Cookies
These are temporary cookies that are deleted when you close your browser.
5.2 Persistent Cookies
These cookies remain on your device for a specified period or until you delete them:
- Necessary Cookies: Up to 1 year
- Analytics Cookies: Up to 2 years
- Marketing Cookies: Up to 2 years
6. Managing Your Cookie Preferences
6.1 Cookie Banner
When you first visit our website, you'll see a cookie banner where you can:
- Accept all cookies
- Accept only necessary cookies
- Customize your preferences for different cookie categories
6.2 Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking the "Cookie Settings" link in our website footer
- Clearing your browser cookies and revisiting our site
- Using your browser's cookie management settings
6.3 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete existing cookies
- Set up notifications when cookies are being sent
7. Browser-Specific Cookie Management
7.1 Google Chrome
- Click "Settings" → "Privacy and security" → "Cookies and other site data"
- Choose your preferred cookie settings
- Manage exceptions for specific sites
7.2 Mozilla Firefox
- Click "Settings" → "Privacy & Security"
- Under "Cookies and Site Data," adjust your preferences
- Use "Manage Data" to view and delete specific cookies
7.3 Safari
- Click "Safari" → "Preferences" → "Privacy"
- Choose your cookie blocking preferences
- Use "Manage Website Data" to control specific sites
7.4 Microsoft Edge
- Click "Settings" → "Cookies and site permissions"
- Adjust your cookie preferences
- Manage exceptions for trusted sites
8. Impact of Disabling Cookies
Disabling cookies may affect your experience on our website:
- Necessary Cookies: Website may not function properly
- Analytics Cookies: We cannot improve our website based on usage data
- Marketing Cookies: You may see less relevant advertisements
9. Other Tracking Technologies
9.1 Web Beacons
Small transparent images used to track email opens and website visits.
9.2 Local Storage
Browser storage that retains data locally on your device for improved performance.
9.3 Pixels
Tracking codes that help measure advertising effectiveness and user engagement.
10. Mobile Devices and Apps
If you access our website through a mobile browser, the same cookie policies apply. For mobile apps (if applicable), similar tracking technologies may be used, and you can manage these through your device settings.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will notify you of significant changes by:
- Updating the "Last updated" date at the top of this policy
- Displaying a notification on our website
- Requesting renewed consent where required by law
12. Your Rights
Under UK data protection law, you have rights regarding cookies and tracking:
- Right to Information: This policy provides transparency about our cookie use
- Right to Consent: You can choose which cookies to accept
- Right to Withdraw Consent: You can change your preferences at any time
- Right to Object: You can object to processing based on legitimate interests
13. Third-Party Cookie Policies
For information about third-party cookies used on our site, please refer to the relevant third-party privacy policies:
- Google Analytics: Google Privacy Policy
- Social Media Platforms: Check individual platform privacy policies
14. International Data Transfers
Some third-party cookies may involve transferring your data outside the UK. We ensure appropriate safeguards are in place for such transfers, as detailed in our Privacy Policy.
15. Contact Us
If you have questions about our use of cookies, please contact us:
- Email: [email protected]
- Phone: +44 1223 456789
- Address: Data Protection Officer, Ride Helix Limited, 42 Tech Park Way, Cambridge, CB4 0WS, United Kingdom
16. Complaints
If you have concerns about our cookie practices, you can lodge a complaint with the Information Commissioner's Office (ICO):
- Website: www.ico.org.uk
- Phone: 0303 123 1113