Privacy Policy

Last updated: December 2024

1. Introduction

Ride Helix ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ride-helix.com or use our services. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller Information

Company: Ride Helix Limited
Address: 42 Tech Park Way, Cambridge, CB4 0WS, United Kingdom
Email: [email protected]
Phone: +44 1223 456789

3. Information We Collect

3.1 Personal Information

We may collect the following personal information:

  • Name and contact details (email address, phone number, postal address)
  • Technical information (IP address, browser type, device information)
  • Usage data (pages visited, time spent on site, click patterns)
  • Communication preferences and marketing consents
  • Service-related information (installation details, support requests)

3.2 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our cookie usage, please refer to our Cookie Policy.

4. How We Use Your Information

We process your personal data for the following purposes:

  • Service Provision: To provide our smart home installation and support services
  • Communication: To respond to your inquiries and provide customer support
  • Marketing: To send newsletters and promotional materials (with your consent)
  • Website Improvement: To analyze website usage and improve user experience
  • Legal Compliance: To comply with legal obligations and protect our rights

5. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: For marketing communications and non-essential cookies
  • Contract: To fulfill our contractual obligations for services
  • Legitimate Interest: For website analytics and business operations
  • Legal Obligation: To comply with applicable laws and regulations

6. Data Sharing and Disclosure

We may share your personal information with:

  • Service Providers: Third-party companies that assist in our operations
  • Business Partners: Authorized smart home technology partners
  • Legal Authorities: When required by law or to protect our rights
  • Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL encryption for data transmission
  • Secure data storage systems
  • Regular security assessments
  • Employee training on data protection
  • Access controls and authentication procedures

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Customer Data: 7 years after the end of our business relationship
  • Marketing Data: Until you withdraw consent or 3 years of inactivity
  • Website Analytics: 26 months from collection
  • Support Records: 3 years after resolution

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request limitation of data processing
  • Right to Data Portability: Request transfer of your data
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for processing at any time

10. International Data Transfers

We may transfer your personal data to countries outside the UK. When we do so, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions by the UK government
  • Standard contractual clauses approved by the ICO
  • Binding corporate rules
  • Certification schemes

11. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete such information.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Continued use of our services after such changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: [email protected]
  • Phone: +44 1223 456789
  • Post: Data Protection Officer, Ride Helix Limited, 42 Tech Park Way, Cambridge, CB4 0WS, United Kingdom

15. Complaints

If you believe we have not handled your personal data in accordance with this policy or UK data protection law, you have the right to make a complaint to the Information Commissioner's Office (ICO):

  • Website: www.ico.org.uk
  • Phone: 0303 123 1113
  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
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